What is Content Marketing?
At its core, content marketing is creating valuable insights and sharing them with your target audience. Unlike direct selling techniques, content marketing works to capture mindshare by engaging, informing, and motivating your reader. Using content marketing to educate the market is a powerful method to get prospects to ask for help.
For businesses serving pharmaceutical companies, content marketing is an often overlooked tool that generates interest, builds trust, and establishes authority. By providing your audience with content they value, you differentiate yourself from competition that relies on outdated marketing methods.
Pharmaceutical companies are actively looking for solutions to their problems. Content marketing lets you define emerging challenges, demonstrate the effectiveness of your solutions, and gain organizational buy-in without relying on pushy sales techniques.
In fact, 82% of prospective buyers view a company more favorably after consuming content.
Isn’t time to begin leveraging the power of content marketing for your business today?
Get the white paper
7 Common Content Marketing Mistakes Businesses Make When Targeting Pharma
Why Use Content Marketing to Target Pharmaceutical Companies?
Show Instead of Tell: Content marketing is effective for businesses that work with pharma companies because it overcomes hurdles other marketing strategies cannot. When your prospective clients see the right content at the right time, they are more likely to interact with your brand. Instead of telling your audience how you can help them, content marketing lets you show them.
Become the Go-To Brand: By adding value for a prospective client, your content builds trust, fosters relationships, and encourages dialogue, positioning your brand as the go-to resource for information within your niche,
Generate Higher Returns: Content marketing costs 62% less and produces 3 times more leads than traditional advertising. Since content marketing is a long-term strategy, high quality assets can continue to deliver returns for years.
Discover the benefits of creating content that targets pharmaceutical companies >
Leveraging Content Marketing to Win Clients
Effective content marketing requires a tested process to plan, develop, and publish material that provides value to your audience. A process makes creating content easier, faster, and less expensive than ad hoc strategies that reinvent the wheel for every piece of content.
We’ve developed an in-house strategy that guides our content development and supports better engagement across channels.
The Value of a Content Marketing Partner
The most successful content marketing campaigns combine in-house expertise with outside help. You know your company and capabilities better than anyone. We know how to turn that knowledge into content that offers value to a pharma audience.
When you partner with us, you fast-track your content marketing efforts and bypass the learning curve that grounds so many internal initiatives. Through our experience creating content for clients that serve pharma companies, we’ve built a process to quickly and efficiently develop content that engages your audience.
Find out how we help launch winning content marketing strategies >
Get in Touch
Reach out to us to learn how we can help you fast-track your content marketing plan or restart a fledgling campaign.