How we help launch winning content marketing strategies

To develop winning content, it’s important to have an effective strategy in place. According to the Content Marketing Institute’s 2017 report, just 37% of B2B marketers have a documented content marketing strategy. Without a content strategy, it’s easy to get sidetracked or follow rabbit trails that lead to nowhere. Other work can get in the way of creating content despite its importance and proven positive effect on business growth.

The best way to keep your content marketing on track is to work with an experienced partner who has developed and executed successful strategies for businesses that serve pharmaceutical companies.

At Pharma Acumen, we use your team’s expertise and our development process to create the right content for the right audience quickly and efficiently. You are the expert on your company and its offerings—we use that expertise to plan, publish, and promote content consistently.

The Benefits of Working with a Partner to Develop Content

Companies that publish effective content often rely on a third party for help with generating content ideas and developing them into high-impact pieces. A company with experience creating content on behalf of clients has in place tools and frameworks for efficiently researching and testing ideas, including gaining insight from key stakeholders within the organization. These processes provide a cost-effective way to quickly produce actionable content that offers value to your audience and generates a need for your business solutions.

Pharma Acumen has deep experience helping businesses that offer products and services to pharma companies create and execute effective content marketing strategies. Through our multiple engagements with clients, we have established a proprietary process for developing content, from the initial planning stage to publishing content pieces and measuring results.

Contact us to learn more about how we can help your business publish valuable, actionable content that reaches your target audience.