Learn how to implement a successful omnichannel marketing to expand your client base, ensuring seamless and consistent communication with customers, regardless of the channel or device used.

Learn how your pharma consulting firm can leverage AI to reach and engage your audience in meaningful ways.

As we enter 2024, conventional approaches to reaching your prospective audience are waning in effectiveness.

Instead of reaching your prospective clients on a handful of channels, it’s becoming more and more important for your brand to be everywhere all at once.

Artificial Intelligence (AI) has become an essential tool in marketing. It offers deep insights, identifies early trends, and facilitates personalized audience engagement. 

Businesses that incorporate AI into their marketing strategy can not only streamline their campaigns but also gain a competitive advantage. 

In this article, we’ll delve into the role of AI in pharma marketing and how you can use it to attract more clients.

Inbound marketing continues to be an untapped opportunity not only for reaching pharma companies but turning them into clients. By creating content that attracts customers, you can avoid expensive, labor-intensive outbound tactics like advertising and cold emails.

In this article, we'll explore the best inbound marketing strategies for your business and how you can immediately begin to implement them into your marketing efforts.

Educating your market is the key to marketing to pharma but it requires a system for determining what and how to deliver. We’ve developed a 4-step process for creating messages that resonate with your target audience and encourage them to partner with you.

This system is based on our philosophy that when you invest the time and resources into educating your target audience, they’re more likely to turn to you when the time comes to partner with someone who has your expertise.

Content marketing remains one of the most cost-effective ways for reaching prospective pharma clients and securing new deals. While outbound marketing efforts like paid ads can still reach your target audience, content marketing provides much better value in the long run.

In this article, we break down why content marketing is more valuable over time for reaching pharmaceutical companies than other forms of marketing.

In today’s increasingly competitive and noisy B2B landscape, turning your services into products is one strategy for driving growth.

In this series, we’re exploring common mistakes that can cripple your company’s success at getting and retaining pharma clients. Our last post focused on marketing mistakes, ranging from choosing the wrong communication channel to adopting the wrong strategy.
Another common type of mistake we’ve seen companies make when selling to pharma is management, whether at the employee, project, or business level.

Marketing mistakes result in wasted effort, time, and resources. But, by planning ahead and devoting resources to the right areas, your company can avoid costly mistakes and optimize your marketing efforts.

Avoiding common mistakes enables businesses that serve pharma and life sciences companies to launch new services faster, engage more prospective clients, accelerate the sales process, and maximize profitable outcomes.

To reach your target audience and see maximum returns on your content marketing investments, it’s critical to leverage the power of owned, earned, and paid media channels. This is especially true for companies using content marketing to reach the pharmaceutical industry, who must overcome fierce competition, target highly specialized keywords, and strategically distribute content to reach the right audience.

Strategic benchmarking may be the perfect way to increase your visibility, add value to prospective clients, and get useful market data. But, the process of setting up a benchmarking project, gathering information, and analyzing the results can be daunting.

Strategic benchmarking focuses on providing valuable insights to current and prospective clients. For businesses that serve pharmaceutical companies, the primary goal (and benefit) of this benchmarking approach is access.

In the increasingly noisy world of marketing, it’s often difficult to capture your audience’s attention. Without a tangible “What’s in it for me?” benefit, your audience has little incentive to interact with your team in a meaningful way.

Content marketing provides businesses that offer products and services to pharmaceutical companies a way to reach the right audiences with the right messages. This includes consistently publishing high-quality articles and other materials that offer value and education to prospective clients through a variety of channels including email, Linkedin and Twitter.

Here are 7 pharma-specific benefits of using content marketing to reach prospective clients.

Too often companies invest in content development without thinking about the final but incredibly important last step: publishing. Where you choose to publish your content can have as much impact on your content marketing success as what you choose to say.

In this post, we’ll discuss strategic content distribution, which involves both publishing (choosing the best platforms for posting your content) and amplifying (ensuring people see your content) what you have created

Content marketing can be a highly-effective strategy for business development, but without including certain elements, your articles will fail to gain the audience needed to educate your prospective clients and generate demand for your product or service.

The good news is that by following the guidelines in this article, you can create successful content for your audience.

Effective content pieces distill an idea into a main point that offers value to a target audience. For businesses that work with pharma companies, the main point of each content piece should support the ultimate goal of generating demand for your product or service or educating your audience to make more informed, future purchasers.

Content marketing, the practice of offering valuable content to your target audience, enables businesses that sell to pharma companies to attract new clients, demonstrate expertise, and remain competitive. For small to mid-sized businesses that rely heavily on acquiring and retaining individual clients, content marketing is an especially cost-effective way to stay visible to existing customers and attract new interest.