Five Characteristics of Effective Pharma Content Marketing Campaigns

The best content marketing campaigns share 5 characteristics. They are: (1) Findable, (2) Readable, (3) Engaging, (4) Compelling, and (5) Measurable.

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Findable

In order for your audience to act on your message, they must first receive it. That’s where strategies such as Search Engine Optimization (SEO), social media distribution, strategic benchmarking, and other methods come into play.

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Readable

Great content is not just well-written, it is well-designed. Your target audience is less likely to read your content if it presented in large blocks of text with no graphics. Simple things like bullet points, short paragraphs, and left-aligned text go a long way toward making your content user-friendly.

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Engaging

Unless your content is useful, relevant, and interesting to your audience, optimization and readability won’t matter. One of the best ways to create engaging content is to identify pain points your target audience faces. Offering your insights on industry trends is another way to provide value to your audience.

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Compelling

Engaging content keeps your audience reading; compelling content motivates them to share your content with their network and start a dialogue with you about how you can help them. By making your content actionable and shareable, you make it easier for your audience to interact with your brand.

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Measurable

Once your content has been published, it’s important to track its performance. By understanding how well your content is performing, you can optimize your content marketing strategy to ensure your content is reaching the right audience.

How We Help

Pharma Acumen develops successful content marketing strategies for businesses that serve pharmaceutical companies. Our team brings to the table a winning combination of extensive industry experience and creative thinking to develop content that converts prospects into clients.

Our goal is to help you generate the need for your services by educating the marketplace and offering value to your audience. Contact us to learn more about how we can launch or accelerate your content marketing efforts.