Estimated reading time: 2 mins
Some pharmaceutical companies have a history of using market research in a variety of ways that are not necessarily the intended purpose of research. Adopting market research as a tactic can be a valuable tool in selling into the pharmaceutical industry, with both direct and indirect benefits.
As sellers of services to pharmaceutical companies we have used market research to get the following direct benefits:
Gaining open and unbiased feedback on a new idea and sizing the market
Learning hot-button issues and key language to describe a new capability by segment (e.g. company type, function in company)
Generating new competitive intelligence at a critical moment for a service
Assessing current customer service levels and likelihood of switching
Indirect benefits of market research projects are a bit more difficult to measure but just as valuable:
Developing awareness of a new business problem in the prospects' minds
Creating a new category of services in the prospects' minds to address existing business problems
Quick-turnaround projects can be done in as little as a couple of weeks. Our experienced team can use our own pharmaceutical contacts, your current customer contacts, or a blending of the two. Our contacts are high-level buyers who are very willing to share their perspectives on current and future services. We can gain valuable insight without "naming names," as we follow market research standards on the confidentiality of responses.
Call Brian Bamberger at 215-885-1029 to find out more about how we can help you use market research to increase your sales.