Getting Started with Content Marketing

Developing an effective content marketing strategy requires more than throwing words on a page. That’s why our systematic approach focuses on understanding how your target audience uses search engines to find information, what content they engage the most, and how they use content to make purchasing decisions.

Once we understand how your target audience uses search engines and what keywords drive the most conversions, we align your existing website content with that intelligence and create new content to capture even more traffic.

 
 
Evaluate

1. Evaluate Current Website Foundation

To craft an effective content marketing strategy, it’s critical to have a clear picture of how your website is currently optimized and what issues may prevent search engines from optimally crawling your site’s pages.

We perform a comprehensive evaluation to: (1) identify any roadblocks to search engine optimization, (2) determine what keywords your website is currently targeting, and (3) understand the primary drivers of traffic to your website

 
 
Optimize

2. Optimize and Plan Future Communications

Optimizing a website for search engine rankings requires a multi-faceted approach that includes keyword research to identify what phrases your target audience uses to find information relevant to your capabilities, prioritize the most valuable keywords based on searcher intent, and create a plan for future content.

 
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Create

3. Create and Expand Content

Our primary goal when developing content is to provide value to your audience and encourage them to take meaningful action on your site (conversion). This includes contacting you to learn more about your services, signing up for a newsletter, downloading content, etc. Our strategies involve aligning your website’s content with actionable keywords and creating new content to build a search reputation for matching keywords.

 
 
Measure

4. Measure

By measuring your website’s success, we can refine content to more effectively target your audience and discover untapped audiences. This includes establish ongoing metrics and the impact of each content marketing effort on your business.

 
 

Ready to Start?

If you’re ready to begin harnessing the power of content marketing for your business, contact us here. Or, to learn more about content marketing and how to create successful content campaigns, visit our content marketing resource page.