A New Kind of Company

pharma_acumen_pharmaceutical_b2b_marketing.jpg

Estimated reading time: 2 mins

We have put together a new kind of company: one that serves companies that sell to the pharmaceutical industry.  Our team is led by veterans who have experience selling to pharmaceutical companies; our advisers are the buyers and users in pharmaceutical companies.  Between our team members and our advisers, we are experienced in all facets of commercial operations: brand teams, market research, data operations, statistical projections, managed markets, account management, contract operations, and data operations.

Why is using advisers important?  Because soliciting unbiased feedback from clients and non-clients is critical to understanding who is buying from you and why.  Also important is what they will say to a third party that they won't say directly to you or your sales team. Our advisers play a key role for us, providing leading-edge information through market research, feedback, advisory sessions, and participation on advisory boards.

Our company is not just about getting feedback for you, however.  It’s also about developing the product plan to support your goals and focus your message on your targets. You have bright people, a strong staff, and good ideas.  What keeps your company from greater success? Our experience says that nine out of 10 times the issue is a lack of product focus and an inability to develop a need for that product or service.  Our team is made up of experts who have launched products and services that today sell over $100 million in total revenues, profitably.

We can help you achieve your goals. Contact us for an initial consultation.